Honda Odyssey Market Segments Target

Honda Prospect Motor launched its newest model, the New Honda Odyssey in Jakarta, Thursday 1 March 2018. The 5th generation Honda Odyssey comes with new designs on the front bumper, front grille and 17-inch wheels.

This car is also equipped with a new LED Fog Lamp and Lower Front Garnish. In increasing visibility, this latest series also uses zang LED Projector Headlights which are equipped with LED Day Time Running Lights for maximum lighting. 

Since entering the Indonesian market for the first time, the Honda New Odyssey is claimed to have received a lot of appreciation and has created its own consumer class, with sales reaching more than 3,800 units. Seeing that, we provide added value and meet consumer needs, so we refresh this car with the addition of several new features to maximize driver and passenger comfort. 

This car targets families and is the only market in big cities. This car is intended for adult families in big cities. Because it is a niche market segment, for upgraders. In addition, he said he was only targeting sales of 300 units per year with the first delivery of 60 units in March. 

This Japanese-made car is still equipped with a 2.4 liter i-Vtec engine and a CVT transmission with dream technology that can produce more efficient and environmentally friendly performance. The runway produces a maximum power of 175 PS at 6,200 rpm and a maximum torque of 225 Nm at 4,000 rpm, as well as clean emissions that comply with the Euro 4 standard. Eco Assist and Econ modes help achieve fuel efficiency when used. 

Meanwhile, for safety, the Honda Odyssey is designed with the G-con + Ace frame structure to reduce collisions during accidents, and is equipped with 6 airbags on the front and side.